I believe that marketing isn’t just about making noise—it’s about making meaning. In an industry as technical as architecture, engineering, and construction (AEC), effective communication is more than just sharing information; it’s about shaping how that information is perceived, felt, and acted upon. Marketing is the first chance we have to create value for our clients and stakeholders, turning complex, often dry details into compelling stories that resonate with real people.
With over 8 years of marketing experience, I've learned that a well-crafted message can move mountains—or at least help build them. Whether I’m developing a strategic communications plan for a major project, managing event marketing for a large-scale industry event, or working with AI to streamline proposal processes, my goal is always the same: to make every interaction an opportunity to connect and deliver value.
At Mortenson, for example, I helped transform our Salt Lake City office into a regional powerhouse by ensuring that every piece of communication, whether internal or public-facing, added to the bigger story of what we were building—not just structures, but trust and relationships. Collaborating with teams to bring these initiatives to life has been central to my success.
My favorite part of this job? Turning the technical into the tangible. For AEC projects, that means creating communication strategies that engage everyone from project stakeholders to the public, making sure that every touchpoint—whether it’s a wayfinding sign, a groundbreaking event, or a social media post—feels thoughtful, clear, and, yes, a little inspiring. After all, marketing isn’t just about showcasing what you’ve done—it’s about making people care.
At the end of the day, I believe that great communication is what turns a good project into a great one. And I’m here to help clients and teams unlock that potential, one thoughtfully crafted message at a time.