Case Study: NAWIC Utah – Strategic Sponsorship and Storytelling for Women in Construction
1. Project Overview & Role
I have been a long-time collaborator with the Salt Lake Chapter of the National Association of Women in Construction (NAWIC), contributing as both a volunteer and marketing consultant to support their mission of advancing the careers of women in construction. My role over the years has focused on building a sponsorship strategy, developing impactful promotional materials, and producing compelling video content that highlights the stories of women in the industry.
My contributions helped NAWIC Utah achieve significant growth, including a 30% increase in membership in a single year, while also more than doubling sponsorships. I led the creation of a sponsorship brochure, produced videos to celebrate NAWIC’s 60th anniversary, and developed a comprehensive communication strategy to raise the profile of the organization.
2. Key Strategies & Execution
Sponsorship Strategy & Brochure Development: Recognizing the need for NAWIC Utah to strengthen its sponsorship efforts, I developed a sponsorship pricing strategy that made it easier for companies to support the organization. I also designed a sponsorship brochure that clearly outlined the value of partnering with NAWIC, emphasizing both the visibility sponsors would gain and the role they would play in supporting women in the construction industry. This brochure became a central tool for outreach and helped significantly increase the number of corporate sponsors backing NAWIC Utah’s events and initiatives.
Video Production to Highlight Member Stories: A core part of my work with NAWIC has been capturing the stories of its members to inspire others to join. I directed a series of video interviews with women in various construction roles, showcasing their passion for the industry and the impact NAWIC has had on their careers. These videos featured women in construction management, architecture, engineering, and trades, with several past scholarship recipients sharing how NAWIC’s support had shaped their professional journeys. The videos were used across social media and at key events to drive membership and sponsorship interest.
60th Anniversary Celebration Video: In celebration of NAWIC Utah’s 60th anniversary, I produced a 9-minute video that was the centerpiece of their anniversary gala. The video featured interviews with members and followed them on job sites, illustrating the contributions women are making in the construction industry and the role NAWIC has played in supporting their growth. This project allowed NAWIC Utah to celebrate its long history while inspiring future generations of women to pursue construction careers.
3. Results & Impact
30% Membership Growth: The strategic sponsorship and marketing efforts, combined with the powerful storytelling in the video content, led to a 30% increase in membership over the course of a year. This growth was driven by the visibility of the organization and the compelling stories shared by its members.
Doubling of Sponsorships: The sponsorship brochure and new pricing strategy helped more than double the number of sponsors, providing essential financial support for NAWIC Utah’s programs and events. Sponsors were drawn to the organization not only for its mission but also for the clear, strategic benefits outlined in the materials I developed.
Successful 60th Anniversary Gala: The 9-minute anniversary video was a highlight of NAWIC Utah’s 60th celebration, receiving praise from attendees for its inspiring portrayal of women in construction. The video was used both during the event and in subsequent promotional efforts, further strengthening the organization’s presence and appeal.
4. Conclusion
Through a combination of strategic sponsorship development, powerful storytelling, and targeted marketing efforts, I have helped NAWIC Utah grow its membership, increase its sponsorship base, and celebrate its rich history. My work in creating a sponsorship brochure, producing engaging video content, and crafting a compelling communication strategy has positioned NAWIC Utah as a leading force in supporting and advancing women in the construction industry.
